“Political Power in the Era of Artificial Intelligence in India”..

Main Article Content

Punit
Nancy Puri

Abstract

The concept of artificial intelligence (AI) is proving to be a revolution, altering the economies, societies, and political systems all over the world. In terms of India, the rapidly increasing number of AI applications in governance and electoral politics brings up very serious concerns on the question of redistribution of political power. In this paper, the author analyses the role of AI in the politics of India, especially policy frameworks, the state bureaucracy, and political campaigns. The analysis provides a holistic overview of the adoption of AI by synthesising policy documents, market reports, scholarly literature and the current news articles. The results have shown that AI market is set to grow to USD 8 billion and USD 17 billion in 2025 and 2027 respectively, which represents growth rate percentage, showing the growth rate of about 40 percent annually. Included in those are government programmes and policy, including the National Strategy on Artificial Intelligence (synonymous with AI for All), BharatGen (an Indian AI multimodal model), and the AI Competency Framework, which all indicate that the governments review a long-term commitment to inclusive AI. Deepfakes, voice cloning, and micro-targeting are some of the technologies used in electoral campaigns today, as demonstrated in the 2020 Delhi Legislative Assembly elections and the 2024 national election. This technology allows one to conduct outreach in a personal way but at the same time poses a threat of misinformation being increased. The paper we are examining believes that AI has the potential to concentrate political power within the hands of several players or add a democratised engagement depending on the policies, regulatory models and reasonable approach..

Article Details

How to Cite
Punit, P., & Puri, N. (2026). “Political Power in the Era of Artificial Intelligence in India”. CINEFORUM, 167–173. Retrieved from https://revistadecineforum.com/index.php/cf/article/view/948
Section
Conference Paper

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