AN ANALYSIS OF THE FACTORS DRIVING INCREASED STOCK MARKET PARTICIPATION AMONG YOUNG INVESTORS: AN EMPIRICAL STUDY OF NAINITAL TOWN

Abstract

This study empirically examines the socioeconomic, technological, and behavioral factors driving surged stock market s among young investors. The primary survey data reveals fintech adoption, financial literacy, peer influence, and rising incomes as primary drivers, with portfolios skewed toward stocks and mutual funds. Qualitative insights highlight early investing, volatility acceptance, and peer learning as markers of maturing behavior.

The findings of the paper demonstrate youth trends mirror national demat growth, positioning enhanced participation as strategic alignment with Viksit Bharat @2047 goals—channeling demographic dividends into capital deepening, savings mobilization, and infrastructure funding for sustained GDP growth toward a $30-40 trillion economy. Policy recommendations include SEBI/NITI Aayog skilling programs, SIP incentives, and tier-3 digital literacy to foster productive equity culture. This micro-study bridges local insights with national vision, advocating inclusive reforms for resilient financial markets by 2047.