A Trans-media Study of Painted Imagery in the Animated Film Loving Vincent from the Perspective of Visual Perception Theory

Abstract

This study adopts Rudolf Arnheim’s theory of visual perception—grounded in Gestalt psychology—to objectively examine the perceptual characteristics of painted imagery in trans-media expressions within animated films. It further analyzes how these perceptual features are manifested in specific visual presentations. This research reveals the intrinsic connection between visual formal language and emotional cognition, and explains how the properties of visual perception function as mediating mechanisms that profoundly influence the audience’s emotional response and psychological engagement with art. Ultimately, the study aims to provide theoretical and practical guidance for visual expression in animation production, and to foster deeper emotional resonance between art and its audience.