Ethical Dilemmas in Marketing: Balancing Profitability and Responsibility

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Published: Dec 31, 2023
Keywords:
Ethical dilemmas, Marketing ethics,, Profitability,, Responsibility, Consumer expectation

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Dr. Lina Khaled
Senior Researcher, University of Jordan, Amman
Dr. Omar Faruq
Associate Professor, University of Dhaka, Dhaka.

Abstract

Making a profit and doing the right thing ethically are two sides of the same coin in the marketing industry. the intricate web of moral challenges faced by marketers as they traverse the complicated terrain of customer demands, community norms, and business goals. This research delves into the ethical dilemmas that marketers encounter in this age of social consciousness and heightened consumer knowledge, with a particular emphasis on the precarious equilibrium between financial gain and social duty. Marketing has tremendous influence over customers' views, tastes, and actions since it is the medium through which goods and services reach them. Having said that, there is a heavy moral burden that comes with this authority. Truth in advertising, customer privacy, the influence of persuasive strategies, and the moral use of customer data are all challenges that marketers face

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How to Cite
Dr. Lina Khaled, & Dr. Omar Faruq. (2023). Ethical Dilemmas in Marketing: Balancing Profitability and Responsibility. CINEFORUM, 63(4), 18–22. Retrieved from https://revistadecineforum.com/index.php/cf/article/view/41
Issue
Vol. 63 No. 4 (2023)
Section
Journal Article
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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