The Strategic Entrepreneurial Orientation and Its Impact on Enhancing the Creative Capabilities of Economic Institutions: A Study of a Sample of Algerian Economic Institutions

Abstract

This study aimed to determine the impact of strategic orientation on an institution’s creative capabilities, measured through the entrepreneurial dimension as the independent variable, and the organizational, operational, and marketing capabilities as the dependent variable.

To achieve this objective, questionnaires were distributed to a sample of 14 economic institutions in Algeria. After analyzing the data using the SmartPLS 3 software, the study reached a number of findings, the most important of which is that entrepreneurial strategic orientation has a strong impact on creative capabilities, particularly on operational and organizational capabilities, while its impact on marketing capabilities was relatively weaker.