Social Media and Women’s Empowerment: The Evolution of Digital Feminism

Abstract

Digital feminism has emerged as a potent force for women's empowerment due to the profound transformation in feminist action brought about by the introduction of social media. This study investigates the development of digital feminism, looking at how social media may promote activism, increase feminist discourse, and combat gender-based inequality. Through an analysis of significant social media campaigns, including #MeToo, #TimesUp, and #HeForShe, this study demonstrates how digital platforms support community formation, mobilization, and policy influence. The study also discusses the difficulties associated with online activism, such as the digital gap, algorithmic biases, performative feminism, and internet abuse. This study uses a qualitative methodology to examine the strengths and weaknesses of digital feminism through case studies and thematic analysis of social media discourse. The results indicate that social media conversation sheds light on the advantages and disadvantages of digital feminism. The results imply that although social media has transformed feminist action, intersectionality, structural support, and appropriate digital involvement are necessary for long-term change. The report ends with suggestions for bolstering online feminist initiatives and guaranteeing their sustained influence.