Factors Influencing Users' Satisfaction With Digital Payment Applications: an Empirical Study in Chennai District
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Abstract
The Accelerated development of digital financial services has significantly transformed the payment mode in India, with digital payment applications becoming an integral part of user' daily financial transactions. Understanding users' adoption and usage behaviour is essential for Banks, financial institutions, fintech companies, and policymakers seeking to promote a cashless economy. This study explores the adoption and usage behaviour of digital payment applications among user in Chennai District. Specifically, it examines the prevalence of different digital payment applications, identifies the factors influencing users' adoption, and analyses usage patterns across demographic groups.
The study is expected to provide empirical evidence on user' preferences for popular digital payment applications such as Google Pay, PhonePe, Paytm, BHIM, Amazon Pay, and banking applications. Furthermore, it is anticipated to identify the significant determinants of adoption, including Evaluated usefulness, perceived user-friendliness, security, trust, convenience, social influence, and promotional benefits.
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