Role of Social Media in Sustaining Cultural Heritage Narratives: A Study on the Colonial Architectures of Shimla and Traditions of Kangra
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Abstract
The paper examines the role of social media in perpetuating cultural heritage narratives around Shimla's colonial architecture and Kangra's traditions, based on a closed-ended questionnaire conducted among the residents of Shimla and Kangra, tourists and media persons. Results evaluate the accuracy of representation, narrative agreement with official sources, and implications for identity, tourism and conservation. The findings reveal how social media increases visibility but introduces revisionist and potentially conflicting risks to digital heritage strategies.
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
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