Circular Economy, Supply Chain Transparency and Inclusive Value Creation in a B2b Denim Venture an Msme Outlook

Abstract

Indian micro, small and medium enterprises (MSMEs) need to expand their markets while limiting waste and giving smaller businesses and workers a fair chance to benefit. This paper studies these concerns at Blue Hunt Jeans, a young business-to-business (B2B) denim venture run by Anju Fashion Hub in Ahmedabad. It examines how business growth, circular use of resources and inclusion can work together. The paper is based on a 12-week on-the-job study that included workplace observation, work in sales and dispatch, conversations with employees and dealers, and a review of inventory, billing and daily work practices. The study found a production cycle of 4–5 weeks, dealer credit of 30–60 days, scattered digital records, and no company-level baseline for environmental or social performance. Sample testing, e-barcodes, digital catalogues, nearby suppliers and flexible decisions by the founder offer a starting point for improvement. Four issues shape the company's growth: keeping products available without building excess stock, supporting green sourcing with evidence, helping dealers without creating cash-flow problems, and responding quickly while keeping responsibilities clear. The paper proposes a step-by-step plan covering production based on demand, supplier checks, clear job-work arrangements, controlled dealer credit, and a small take-back and remanufacturing trial. This exploratory case suggests that sustainability can guide everyday operating decisions as well as product choices. The proposed framework and research propositions still need further testing.