Transformation and Digital Influence on Household Consumer Behaviour in Nagpur City
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Abstract
It means that the lives of consumers have changed dramatically – with regard to how they search for information, how they evaluate it for an alternative assessment, their purchasing journey and how they communicate with businesses. The present study emphasizes on the transformation and influence of the digital world on consumer behaviour of the household in Nagpur City with special reference to the growing trend and utilization of smart mobiles, digital shopping, e-commerce, social Media, online reviews, mobile apps, personalized storage marketing on consumers. It aims to gain insights into the digital transformation's impact on consumer preference, purchases' prevalence, brand decisions, price shopping practises, convenience evaluation in consumers' purchasing behaviour and consumer overall purchasing behaviour. Descriptive and Analytical type research design can be used in the method where the data has been collected from the consumer of Nagpur city by gathering data from different type of consumer circles by using structured question to collect primary data of consumer market from house hold. Secondary information might come from the relevant books, magazines, reports, and/or digital commerce online studies. The general objectives of the study are to discover the key motivators of consumers using digital purchasing avenues, and identify variations in behavior among consumers according to age, income, education and occupation. The results can offer valuable information to retailers, marketers, e-commerce companies, and government policy makers to better understand the changing consumer habits of households and create consumer-focused digital strategies. Opportunities and challenges of the digital transformation in the evolving retail landscape of Nagpur City are also highlighted
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