Cross-Cultural Communication and its Role in International Business

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Published: Sep 30, 2022
Keywords:
Cross-Cultural Communication, Intercultural Competence, Cultural Sensitivity, Globalization and Business

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Sarah Johnson
Associate Professor, University of Cape Town, Cape Town.
Anna Petrova
Lecturer, University of St. Petersburg, Saint Petersburg.

Abstract

International company activities are no longer limited by geographical borders in today's integrated global economy. The ability to communicate effectively across cultural boundaries is becoming more important for companies as they enter new markets. the complex nature of
communicating across cultural boundaries and the critical significance it plays in global commercial transactions. Organizational cultural diversity has reached new heights as a result of globalisation. Companies nowadays function in a world where people from all walks of life—employees, partners, and customers—contribute. While variety is great for the world at
large, it may make it harder to communicate, understand one another, and work together effectively.

Article Details

How to Cite
Sarah Johnson, & Anna Petrova. (2022). Cross-Cultural Communication and its Role in International Business. CINEFORUM, 62(3), 17–23. Retrieved from https://revistadecineforum.com/index.php/cf/article/view/16
Issue
Vol. 62 No. 3 (2022)
Section
Journal Article
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

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