Rural Life Insurance Expectations, Purchase Decisions, Satisfaction, and Product Preferences in Maharashtra
Main Article Content
Abstract
Purpose. This study is designed to examine rural customers' expectations of life insurance, the socioeconomic and product-service factors associated with purchase decisions, the determinants of policyholder satisfaction, and the influence of demographic profiles on product preferences.
Design/methodology/approach. The cross-sectional survey frame comprises 790 rural respondents from Buldhana, Akola, and Amravati districts in Maharashtra: 402 policyholders and 388 non-policyholders. Five hypothesis families are pre-specified. Expectations will be evaluated against the scale midpoint and across dimensions; purchase status will be analysed using hierarchical logistic regression; satisfaction will be modelled among policyholders; and preferences will be analysed according to the response format in the administered questionnaire.
Verified evidence. The supplied aggregate records establish a near-balanced ownership composition (50.9% policyholders and 49.1% non-policyholders) and district totals of 362, 289, and 139 respondents for Buldhana, Akola, and Amravati, respectively. Respondent-level construct scores, reliability estimates, regression coefficients, effect sizes, and hypothesis decisions are not reported because the raw survey file was not supplied.
Originality/value. The framework integrates pre-purchase expectations, observed ownership, post-purchase satisfaction, contemporary product-service design, and demographic preference heterogeneity within one rural multi-district design. The pre-specified analysis plan is intended to support consistent reuse of the same verified results in the article and PhD thesis.
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