Analysis of the communication mechanism of 'network film review' in the era of digital media

Abstract

Under the background of the increasing development of new media such as digitalization, China 's film and television industry has also ushered in a new development. At the same time, the communication form of online film reviews has also been innovated, so the communication mechanism of online film reviews in the era of digital media can be discussed. Based on the characteristics of digital media communication, this study examines the differences between online film reviews and traditional film reviews, the value and communication function of online film reviews. This paper uses a rigorous text analysis method to analyze the participation mechanism and feedback mechanism of the main audience in the network film review communication, and discusses its diffusion mechanism with the network public opinion. The participation mechanism of the subject and the audience involves the interaction between the commentator and the communicator, the selection and participation of the audience and the audience, and the attention to content creation and distribution. The feedback mechanism includes collecting and influencing audience feedback and comments. Through language innovation and platform evaluation system, online film review reconstructs the path of public participation in film culture discussion. Through the logic of technology-enabled communication, online film reviews show stronger permeability and interactivity in the diffusion of public opinion, providing a new perspective and impetus for the development of the film industry. At the same time, it puts forward the possibility of leading the development of new communication platform system to adapt to the new communication environment.