Prithu Sarkar, Dr Shatabdi Som, and Dr Romica Bhat. “Reimagining Brand Architecture in Indian Football: A Comparative Study of Men’s and Women’s Leagues for Strategic Equity”. CINEFORUM 65, no. 3 (September 26, 2025): 709–724. Accessed March 10, 2026. https://revistadecineforum.com/index.php/cf/article/view/496.