Zareen Anjum, and Dr. Rizwana Atiq. “Determinants of Consumer Buying Behaviour in the FMCG Sector: A Thematic Analysis of Emerging Market Dynamics”. CINEFORUM, vol. 66, no. 1, Mar. 2026, pp. 633-45, https://revistadecineforum.com/index.php/cf/article/view/655.