Brahmbhatt, Anandkumar A., et al. “Beyond Material Desire: A Neuropsychological Analysis of Advaita Vedanta and Its Influence on Consumer Consciousness, Perception, and Spiritual Buying Behaviour”. CINEFORUM, vol. 66, no. S6, Oct. 2026, pp. 1220-9, doi:10.66669/cineforum.v66iS6.1972.