Prithu Sarkar, Dr Shatabdi Som and Dr Romica Bhat (2025) “Reimagining Brand Architecture in Indian Football: A Comparative Study of Men’s and Women’s Leagues for Strategic Equity”, CINEFORUM, 65(3), pp. 709–724. Available at: https://revistadecineforum.com/index.php/cf/article/view/496 (Accessed: 10 March 2026).