LYU LIANG; YANG LEI; SAZRINEE ZAINAL ABIDIN; NAZLINA SHAARI; MOHD FAIZ BIN YAHAYA. From Palette to Purchase: A Systematic Review of Color and Form in Corporate Visual Identity Design and Their Effects on Consumer Purchase Intentions. CINEFORUM, [S. l.], v. 65, n. 2, p. 1355–1373, 2025. Disponível em: https://revistadecineforum.com/index.php/cf/article/view/1355-1373. Acesso em: 15 oct. 2025.