JAISWAL, Ekta; SRIVASTAVA, Gaurav. Role of AI Chatbots in Enhancing Customer Experience in E-commerce Platforms. CINEFORUM, [S. l.], v. 66, n. S3, p. 13–27, 2026. Disponível em: https://revistadecineforum.com/index.php/cf/article/view/1163. Acesso em: 12 aug. 2026.